When Is the Best Time to Buy a Mattress in 2021?
Holiday sales aren't the only times to save big on mattresses. Read these insider tips for the best time to make your mattress purchase and how to find the best deals.
Jan 28th, 2021 •
If you’re in the market for a new mattress, you might not have the luxury of planning your purchase around mattress sale cycles. Maybe you’re moving into your first apartment and need a place to sleep…fast. Or maybe you’re getting married and don’t want to wait until after the honeymoon to start mattress shopping. In cases like these, the best time to buy a mattress is now.
But for many of us, mattress buying isn’t as urgent of a transaction. The Better Sleep Council recommends replacing your mattress every seven years, which should give you sufficient time to plan ahead so you can save money.
But buying a new mattress is a big investment, and in some cases, it pays to hold off your mattress purchase until the prices are discounted. Luckily, those times come at fairly predictable and frequent times throughout the year for many mattress brands and retail stores.
The Best Times to Buy a Mattress in 2021
If you have some time to shop around for the best deal for a mattress, we can give you the inside scoop for the best times of the year to commit to your purchase for a great deal.
We’ll break it down by holiday sales, the best months, unexpected times of the year you can save money, and the best brands that will cut you a deal.
Thanksgiving has long been the kick-off to the Christmas shopping season with Black Friday ranking as one of the top ten busiest shopping days of the year. Mattress retailers offer deep discounts to try to cash in on the huge numbers of shoppers armed with cash and credit cards for Black Friday mattress sales that last through Cyber Monday.
So even though you might be focused on getting a leg up on your Christmas shopping, you’ll want to take advantage of the big markdowns on mattress prices around the Thanksgiving holiday.
Just like most other retailers, brick and mortar mattress stores also schedule their sales around national holidays like Presidents’ Day, Memorial Day and Labor Day. You can usually find mattress prices slashed during the days leading up to and including these 3-day weekends. (Hint: Mattress Advisor always pulls a round-up together for the best sales during these times.)
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Retailers know that the extra day off from work not only means another day to ignore the alarm clock, it also means more time to shop. And couples are more likely to be able to shop together for this purchase that calls for input from both parties (or at least should).
The holiday sale schedule means February, May and September are good times to find mattresses on sale before, during, and after the popular 3-day weekends. But there are other reasons why these months are the best months to buy mattresses.
What makes February a good time to buy a mattress? Presidents’ Day is one reason.
This mid-winter holiday weekend gives many shoppers an extra day to hit the mall. They’ve also had over a month to recover from the sticker shock of Christmas shopping, and the dreary days of winter in many parts of the country leave cabin-feverish consumers looking for excuses to get out of the house.
Mattress retailers compete for these weather-weary shoppers’ attention with discounted prices on much of their inventory.
Spring has sprung and maybe the coils in your mattress have, too. Waiting until the Memorial Day sales to replace your old mattress could save you hundreds of dollars because the new mattress models show up in June through September.
May is the last chance to clear out showrooms and make room for the newly released mattresses.
September is a good time to buy a mattress at a discounted price. Why? Labor Day often means mattress sales because of the 3-day weekend tradition, but September 30 also marks the end of the fiscal year in most cases.
That’s when retailers and other businesses take an accounting of their profits and losses. And that means taking stock of inventory, a search that invariably turns up mattresses that are discontinued, brands that are lesser known, and floor models.
To get rid of these oddballs fast, stores will sell them at clearance sales in late September.
Grand opening sales, liquidation sales, and moving sales are additional opportunities to snag good deals on mattresses — sometimes better deals than those offered during scheduled sales events.
These types of sales can pop up at any time, so as soon as you begin thinking about replacing an old mattress, start doing your research on the brand, size, material type and firmness level you might want. Then keep your eyes peeled for ads announcing these store openings, closing and relocations.
How Much Can You Expect to Save?
Brick and mortar stores can often lower their prices at least 60% during their sales because of their huge markups. If you’ve seen a sale price for a mattress you want, insist on the sale price whether the sale is running or not.
Salespeople expect you to haggle, so come prepared with comparison prices you found online or with your rock bottom offer on the mattress you want.
Among the most popular online mattress brands, Saatva and its subsidiaries Loom & Leaf and ZenHaven do not traditionally discount their mattress prices. Purple does not run regular sales but sometimes offers discounts on bundled items, such as a mattress and foundation combo. Tuft & Needle just began running seasonal sales for mattresses and accessories.
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Most online mattress companies have a live chat feature on their site that allows you to get answers to your questions in real time, including information about upcoming sales. Live chats also provide you with an opportunity to try to negotiate a lower price even when no sale is running.
When the Best Price is Not During a Sale
Online mattress companies generally do not rely on sales to attract customers. The many perks of shopping online — shopping in your bunny slippers, delivery to your door or bedroom (if white glove delivery is offered), and generally significantly lower prices — have disrupted the traditional way we buy mattresses.
Eliminating the middleman and lower overhead costs allows online mattress companies to offer year-round bargains and a no-haggle approach to selling mattresses. So really, a good time to buy a mattress from online companies is anytime you need a new mattress. The prices will almost always be lower than physical retailers.
That being said, most online mattress outlets have begun to offer sales throughout the year for extra savings. Like the brick and mortar stores, many online stores time their sales around national holidays and Black Friday to take advantage of the times people are primed for shopping.
You can save as much as 40% on some mattresses if you are willing and able to wait for a sale online. But since most online outlets offer seasonal sales there’s a good chance you can find a sale at least once every three months.
It’s also easy to stay on top of upcoming sales and promotions. All cyber stores that run periodic sales encourage you to sign up for email notifications of upcoming discounts and promotional sales. By simply sharing your email address, you’ll know exactly when is the best time to buy your favorite mattress.
With the number of sales offered throughout the year both online and in physical stores, you have a pretty good shot at finding the mattress you want at a reasonable price.
So, do your research ahead of time, find a mattress you like, and be prepared to pull the trigger when you see prices dropping. You’ll sleep even better on your new mattress when you know you saved big.
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