Cuddledown Pillow Review

From the most opulent, rarest down in the world to an affordable feather pillow, Cuddledown has something for everyone.

By Nicole Gleichmann

Aug 26th, 2022

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[By clicking on the product links in this article, Mattress Advisor may receive a commission fee at no cost to you, the reader. Read full disclosure statement.]

Cuddledown is luxury. Their pillows and other bedding products are handcrafted in Maine using only the finest materials. When delivering into their materials, practices, and history, I was impressed with their commitment to quality and transparency. They share the details of every material and manufacturing process because they’re proud of what they create.

If you’re someone who’s looking for the most luxurious pillow you can find, you’ve come to the right place. Their wide variety of pillows ensures that there’s something for everyone, no matter your sleeping position or comfort preference. Let’s take a look at what makes the Cuddledown pillow second to none.

Cuddledown Construction

Cuddledown carries a seemingly endless array of down pillows and feather pillows. By varying the type of down, pillow shell material, fill level, and pillow shape, Cuddledown strives to make the perfect pillow for every person. 

To find your personalized pillow, Cuddledown has a “How to Pick a Pillow” section where they explain their offerings. I’m going to make it simple here so you can choose the best pillow for you. 

Type of Down

If you were to tell me a few years ago that there were multiple types of down, I wouldn’t have known what you were talking about. But today, after years of testing a variety of down bedding products, I’ve become a down aficionado. Let’s go over the different types of down to help you choose the one that fits your style. 

Most down pillows are made from either white duck down or white goose down. Both types of down can be used to craft a high-quality pillow, but it’s the European white goose down pillow that’s the utmost in luxury. Goose down is both rarer and slightly more plush, making it the best down for an extra-soft, squishy down pillow

There is one exception to this rule, and that’s down from the eider duck. Eiderdown is both rare and unbelievable plush. It’s this type of down that’s considered to be the best down in the world, and Cuddledown does carry the rare Eiderdown fill pillow. Their eiderdown is hand collected in Scandinavia and Iceland. 

Another factor that you ought to pay attention to is the type of feathers being used. Every down pillow contains a mixture of downy clusters and small feathers. The higher the percentage down, the more voluptuous, fluffy, and luxurious the pillow. However small feathers can add the support needed by side and back sleepers, and it’s much less expensive than down.  

Read More: Down vs Feather Pillows

*There’s also a synthetic fill option for those who want Cuddledown’s quality without the use of animal products. 

Fill Power

Fill power is a measure of how much space one ounce of down occupies. Larger, fluffier down clusters have higher fill power. The higher the fill power, the more luxurious the feel of a down pillow. A higher fill power typically means a more expensive, longer lasting pillow. 

Shell Material

You can choose from a variety of luxury materials for your Cuddledown pillow cover. Here are the types of pillow covers you have to choose from.

  • German batiste cotton cover
  • Cotton damask stripe cover
  • Classic cotton cambric cover
  • Cotton dobby weave cover
  • Smooth cotton sateen cover
  • 100% silk cover

Every Cuddledown pillow cover is made from a downproof fabric that protects your head from unwanted feather quills poking through. And you can trust that the fabrics are made with a high thread count for durability and comfort. 

Pillow Firmness

Every Cuddledown pillow comes in 4 firmness levels: stomach, soft, medium, and overfilled

  1. Stomach: The stomach pillows have minimal down fill ensuring that the pillow isn’t overly lofty. The stomach option is the softest pillow. 
  2. Soft: The soft pillow option has slightly more fill than the stomach pillow and is good for back sleepers who like minimal support or combination back and stomach sleepers
  3. Medium: Cuddletdown’s medium pillows work well for most back and side sleepers. This firmness level offers exceptional support with a luxurious downy feel that works for most sleepers. 
  4. Overfilled: Are you someone who finds almost every pillow too flat? The overfilled pillow has a generous quantity of down for some of the most supportive down pillows around. 

Type of Pillow

Cuddledown is one of very few down pillow companies that carries more than bed pillows. Cuddledown also offers the following types of down and feather pillows

  • Travel pillow
  • Body pillow
  • Wedge pillow
  • Throw pillow
  • Reading pillow 
  • Double contour pillow
  • Cradle pillow
  • Neck support pillow

Unique Features

Exceptional Quality

Not all down is equal. Cuddledown puts in the effort to ensure that they use only the highest quality down. Not only is their down ethically sourced as shown by their Responsible Down Standard (RDS) certification, but they visit all of their mills and suppliers annually to make sure that everything is still up to their strict standards. Additionally, they use top-quality materials for the pillow shells and hand craft every pillow in Maine.


There are very few companies that offer the type of down pillow variety that you’ll find from Cuddledown. From various types of pillows, materials, and down to 4 firmness options, if there’s a specific type of down pillow you’re wanting, Cuddledown probably makes it. 

Luxury Feel

You can’t imitate the feel of a luxury down pillow. If you’re looking for the most opulent feeling down pillow, Cuddledown is an excellent choice. Their down is of the highest quality, and you can tell when you hug, cuddle, or lie down on any of their pillows. 

Best For/Not Best For

Best For: Every Sleeping Position

Thanks to Cuddledown’s wide variety of pillows, sizes, and fill levels, their pillows work for every sleeping position. Even those who prefer firm pillows for consistent support can find what they need at Cuddledown. Their 95% feather 5% down pillows are impressively firm with just a touch of cushion for those who like a firm pillow

Perfect For: The Luxury Shopper

Shoppers who seek rare down or fine linens can find what they’re looking for with a Cuddledown Pillow. Cuddledown carries exotic down, high thread count linens, and silk pillow shells. They even carry various types of pillows for those who prefer down for all of their pillow needs, such as for travel or  reading. 

Not Ideal For: The Budget Shopper

Are you looking for a high-quality pillow at a great price? Cuddledown is known for their exceptional quality and rare materials, not for a budget-friendly price tag. If you want something on the cheaper side, Cuddletown may not be right for you.

Product Info

Now that you know why Cuddledown has an excellent reputation, let’s explore what it’s like to buy a luxury Cuddledown pillow.

Sizes and Prices

Most of Cuddledown’s pillows come in 4 sizes. You’ll notice that there’s a wide range of prices. The least expensive pillows are primarily made from small feathers, while the pricier pillows are crafted from the highest quality down filling.  

  • Standard size (20” x 26”): $34-$4,599
  • Queen size (20” x 30”): $39-$5,899
  • King size (20” x 36”): $44-$7,199
  • European size (26” x 26”): $44-$6,899

Shipping and Returns

Cuddledown ships throughout the United States and Canada with various shipping fees, depending on where you live and how much you spend. Shipping costs start at $9.99 and go up from there. 

Cuddledown strives for 100% customer satisfaction. As such, they do accept returns or exchanges within 30 days from the date of purchase. You may be responsible for a return shipping fee of $9.50. Expect a 4-6 week turnaround time for refunds or exchanges.  

Trial and Warranty

Cuddledown doesn’t have a trial period, but they do accept returns within the first 30 days. Original shipping fees are non-refundable, and you’ll be responsible for return shipping. 

Cuddledown pillows don’t have a warranty. However, Cuddledown has a satisfaction guarantee that may apply if you find something wrong with your pillow. Simply contact Cuddledown’s customer service team if you have any concerns and they’ll work with you to find a solution. 

Customer Reviews

  • This is the perfect pillow, so soft yet supportive. I sleep on my stomach and the stomach firmness is perfect. I truly sleep much better now, these pillows are worth the price!” -Anonymous
  • “I need a pillow with a lot of support because I start out sleeping on my side. But then I’m on my back and sometimes my stomach. This pillow in the *overfilled* density is perfect. I can punch it up so it’s high and supportive, smooth out a space when I sleep on my back and use just a flatish corner when on my stomach. I love, love, love this pillow.” -Anonymous
  • “I’ll buy all of my comforters and pillows from Cuddledown from now on. Best I’ve ever had. I find I like overstuffed because they’re so soft to begin with — like sinking into a cloud.” -Anonymous

Pros and Cons

Pros Cons
Variety: With 4 sizes, multiple firmness levels, various down and feather fills, and a variety of high-end fabrics, there’s truly a pillow for every down pillow lover.  Must fluff: Cuddledown’s pillows are feather pillows that won’t stay fluffy indefinitely. You should fluff your pillow daily for ultimate comfort.
Quality: Cuddledown pillows are some of the highest quality pillows available anywhere. From the RDA certified down to the hand-crafted manufacturing in Maine, Cuddledown takes no shortcuts when it comes to quality.  Price: While not every Cuddledown pillow is expensive, they do have some of the most expensive pillows we’ve come across. 
Luxury appeal: If you like luxury, Cuddledown pillows are an excellent choice. From the most opulent down in the world to silk and sateen covers, luxury shoppers will find what they’re looking for. 



How do I wash my Cuddledown Pillow?


Because their pillows are made using a variety of materials, you should refer to the specific cleaning instructions for the pillow that you purchase. Some of the irpillows are machine washable and dryable, but others require dry cleaning. 


Do I need to use a pillowcase with my new pillow?


To boost your pillow’s longevity and limit allergens, it’s always best to use a protective pillowcase—no matter how comfortable the pillow’s outer shell!


Are Cuddledown pillows hypoallergenic?


Yes, Cuddledown pillows contain down that’s been sanitized and is safe for most people with allergies or asthma.

Final Breakdown

Cuddledown crafts down pillows built for everyone who loves all-feather pillows. They carry affordable feather pillows, luxury down pillows, and various pillow types, all with different firmness options. Their commitment to quality and transparency is unmatched, using only ethically-sourced down and hand crafting every pillow in Maine. For a good night’s sleep on a high-end down pillow, we recommend that you try a Cuddledown pillow.